Sometimes it’s easy to forget why you need social media. Just thinking about the various users that might come across your page is a big help in remembering the importance of having something there to show them you are their friend, you care about what they have to say, and you genuinely want to add value to their lives. Why? So they’ll buy your product! And also because you want to make the world a better place.
So – how and who might find themselves on your page, looking for information?
(1) The People of the Internet: they live and breathe online. They are always on, so you can catch them simply by tweeting often, updating your facebook at the times of day when they might click for a gander. They respond with immediate action and therefore need content that is up-to-the-minute, so they can move onto the next thing.
(2) Casual Strollers: more of a majority people – here it is important to have a back-log of interesting content so that when they do land on your page, it appears that you’ve been hard at work in the meantime, creating value for them. If they visit the following week it’s because they can expect to find something there. An empty page means no second look.
(3) One Timers: who may be in any phase of their decision process about you; impress them with your stock-piles of activity so they can browse headlines and decide that sure – what you’re doing is rad. Click, buy.