The most trifling question in Creative Copy class – How do you get someone to open up a piece of Direct Mail? Of course the class content was lagging because wouldn’t it be direct E-MAIL today? Anyway, the blah-blah-blah of using visually STRIKING colours, nice and BIG font, a catch-phrase that really grabs someone as […]
Category Archives: Technology
If you were on Twitter this past Saturday and you happened to be following anyone located in #Tahrir Square, Cairo, Egypt, you would have caught news of the first death out of many, wrapped in a tear gas filled recounting of what started as a peaceful protest. Watching the action unfold in 1 sentence leaks via […]
Oreo is huge on Facebook. Kind of like anyone’s band in Korea. To follow the life cycle of this promoting tool: (1) User buys some Oreo’s, then “Likes” Oreo on Facebook (2) User Wants to have their face online, so poses for a photo with the Oreo Box (3) User posts to Facebook, and tags […]
Note: banner ad on top, and long-box ad along the mid-right side, plus the background is an Ocean Village beachscape. They’ve taken over! This is pretty effective from a visual standpoint. Typically an ad would be placed in one spot, with all 3 ads conflicting and competing for attention. Taking over the page with a […]
I just finished reading this article on “Why the QR Code is Failing.” His sentiment towards their current usage exactly mirrors a conversation I had a few weeks ago. People seem to think just having a QR code present is good enough, and I completely don’t understand how they are satisfied with the results. A […]
In his Spacing Vancouver article, Andrew Cuthbert showcases the effect of new developments on the Downtown East Side of Hastings Street. The map shows a clear relation in old buildings with bars on the windows as hot-spots for the Hastings Street-Community. New buildings see less traffic and loitering – this is what having/not-having social media can […]
Video killed the Radio Star. Online Outshines the Television Show? It’s true – Netflix is putting Blockbuster out of business. People are more inclined to keep cable only for the Sports broadcasts, if that. But many end up downloading shows, buying box-set seasons to specifically avoid commercials, and enjoy joining in the camaraderie of watching […]
After hiking the Juan de Fuca trail, which was a beautiful and challenging trip that at times forced my brain to imagine I had wings attached to my backpack helping me up the reaaaally steep climbs, I figured the format and push that make up the character of a hike would be perfect to apply […]
(1) Add a Little Sugar; political, personal, even if you’re having a rough day, nobody is going to get farther by reading what NOT to do. Not that it’s a race (farther), but if you put it out there, be ready for the direct after-effect – sweeten up, already! (2) Appreciation; if you’re stuck with […]
Lovely photos of their new collection were posted by Burberry this afternoon before each model hit the runway, giving Twitter followers the first look at the 2012 Winter season. Peeps love media, and these photos are perfect – big, colourful, clear! Eye candy, what-what! And all on Twitter’s new photo gallery feature, which collects images […]
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