Sarah Ruba + producer Adam Pavao (model meet DJ turn married music duo) = New Look.
After they opened for SBTRKT last Tuesday at Fortune Sound, New Look‘s moody pop ballad has been tainting my heart with a delicate sadness!!! They have something in common in this video with SBTRKT: projections of one thing onto a canvas in front of the actual thing. This must be the ‘new look’ of the hotly produced synth tracks that are becoming a refreshing success on the live club circuit.
They gave a great show that started off a little sad and slow, but picked up with emotion in tact, into a full-fledged electro-pop-explosion. She held a keytar, he worked some knobs, I think? With tight, clear and concise lyrics on songs like So Real and Everything, his backing beat instrumentation is like a flock of bouncing balls underneath her icy vocals. Hailing from Hamilton Ontario, they have been compared to Junior Boys, duo from the same town.
This late 80’s tribal-drum sound, lite-minor keys and contemplative vocals wrap nicely into the hat of New Look, which should be worn with pride. Burgeoning on the scene they give a worthy nod to the sometimes vast emptiness vibing from a cold technological world, and they bring warmth in that recognition.