I just finished reading this article on “Why the QR Code is Failing.” His sentiment towards their current usage exactly mirrors a conversation I had a few weeks ago. People seem to think just having a QR code present is good enough, and I completely don’t understand how they are satisfied with the results. A […]
Starting this week, Token Tuesdays will pay respects to someone local who has produced, created, written, pictured something great! They deserve to receive a token. Using a water-soluble ink, Rethink created “leaking” posters for the Dogwood Initiative’s No Tankers project, which endeavours to keep oil tankers out of BC’s coastal waters.
This video was released 5 days before the album, and in the middle of the video is a QR code. So many ways this can become really fun for advertising within any type of video: all someone has to do is pause at the right spot, maximize the frame and the QR code can take […]