(1) Add a Little Sugar; political, personal, even if you’re having a rough day, nobody is going to get farther by reading what NOT to do.  Not that it’s a race (farther), but if you put it out there, be ready for the direct after-effect – sweeten up, already!

(2) Appreciation; if you’re stuck with what to do, pick someone you appreciate and use their story as a launching point.

(3) In effect of the last point: Don’t Over Appreciate; add your own flavour, and quote warmly but modestly.

(4) Open-Eyes; if the creative juices really aren’t flowing, stop thinking about it and look directly in front of you – there will be something there.