AIRBNB: Hip to the New Religion in Social Media

Yesterday’s post was on JetBlue using Twitter to hear & solve their customer’s problems as they happen, and it appears Airbnb.com has taken on the same philosophy with their social media strategy: building a brand by being there.   Listening, and reacting has led them to a $1 billion valuation.  Their slogan?  Travel Like a Human.

“Launched in the summer of 2008 by three couch-surfing-inspired twentysomethings, the San Francisco startup has grown from a site featuring a mere 40 listings in New York City into a massive online property-rental network populated with more than 40,000 privately listed locations around the world, from dorm-like shared bedrooms to igloos and entire castles. That’s right, castles.”

-Entrepreneur.com  Article Here 

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