Yesterday’s post was on JetBlue using Twitter to hear & solve their customer’s problems as they happen, and it appears Airbnb.com has taken on the same philosophy with their social media strategy: building a brand by being there. Listening, and reacting has led them to a $1 billion valuation. Their slogan? Travel Like a Human.
“Launched in the summer of 2008 by three couch-surfing-inspired twentysomethings, the San Francisco startup has grown from a site featuring a mere 40 listings in New York City into a massive online property-rental network populated with more than 40,000 privately listed locations around the world, from dorm-like shared bedrooms to igloos and entire castles. That’s right, castles.”
-Entrepreneur.com Article Here